Carenow GmbH was founded in Darmstadt in 1982 and has been operating under its current name since 2011. In 2010, the company took over the production and distribution of traditional brands in the cosmetics and skin care sector. In the table below you will find an overview of the individual brands, origin and licensing rights of the products. The Mühltal-based company currently sells products such as hand creams, shower gels, antiperspirants, dry shampoos and creams, "Made in Germany", both at home and abroad.