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COSMOPROF ASIA 2026German Exhibitors MALU WILZ Beauté GmbH

MALU WILZ Beauté GmbH

Booth number: 1E-M3F
maluwilz.de/en-de

About us

MALU WILZ Beauté is a german skin care and color cosmetics brand. We offer professional high-quality products to support and regenerate the skin from the inside and an exclusive, long-lasting decorative line to underline your beauty on the outside. MALU WILZ Beauté is the brand of choice for beauty professionals and make up artists around the world. Get to know the MALU WILZ Beauté products and find the best skin care program for a beautiful and healthy complexion. From products with highly-effective hyaluronic acid, which deeply moisturize the skin, to regeneration cream and an elixir with particles of pure gold – you can find the perfect match for your needs. The color cosmetics line by MALU WILZ Beauté offers the perfect balance between timeless beauty accessories and an always up to date color palette, inspired by the fashion metropolises of the world. Extremely long-lasting, with optimal skin tolerance and easy application - experience quality made in Germany!

MALU WILZ DECORATIVE RANGE - NEW DESIGN SINCE 2025

MALU WILZ FOUNDATION

MALU WILZ BB CREAM

MALU WILZ REFILLABLE MAKE-UP

MALU WILZ REFILLABLE SKIN CARE

MALU WILZ CLEANSING SKIN CARE LINE

MALU WILZ HYDRO+ SKIN CARE LINE

MALU WILZ VITAMIN C / RETINOL ACTIVE+ SKIN CARE LINE

MALU WILZ SENSITIVE PRO SKIN CARE LINE

MALU WILZ ALOE VERA SKIN CARE LINE

Address

MALU WILZ Beauté GmbH
Gaussstr. 13
85757 Karlsfeld
Germany

E-mail: export@malu-wilz-beaute.com
Phone:  +49 8131 390368
Internet: maluwilz.de/en-de

Contact person:

Tanja Kraus
Teamlead International Sales
E-mail: export@malu-wilz-beaute.com
Phone: +49 8131 390638

Claudia Steinberger
Managing Director
E-mail: claudia.steinberger@malu-wilz-beaute.com
Phone: +49 8131 390260

Products & Services

Decorative / Colour Cosmetics: Face, Eye, Nail incl. Pencils and Removers
Skin Care

MALU WILZ Beauté is a German skin care and color cosmetics brand. We offer professional high-quality skincare products to support and regenerate the skin from the inside and an exclusive, long-lasting decorative line to underline your beauty on the outside. MALU WILZ Beauté is the brand of choice for beauty professionals and make up artists around the world.

Find out more about the MALU WILZ assortment on our website

https://www.maluwilz.de/en.

CAVIAR GOLD

Enjoy life like a king with the CAVIAR GOLD series with the line ingredients Caviar extract and Gold. Our Caviar Gold Line is a timeless anti-aging skincare with the aim to regenerate the essential skin functions. A high-class skin care line for maximum results confirmed by clinical studies. The products are free from silicones, parabens, PEG, mineral oil and UV absorbers.

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HYALURONIC ACTIVE+

The Hyaluronic Active+ line works with three different forms of hyaluronic acids combining them with an anti-aging effect for a long-term structural improvement of the skin. The range includes two different cream textures, skin-friendly eye care, an active ingredient ampoule and a 2-phase spray. The effects: Instantly effective moisture in the outer layers of the skin for smooth skin and active structural improvement in the deeper layers of the skin for firm skin and a youthful appearance.

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SENSITIVE PRO

PROfessional skincare

PROblem solving skincare

PRObiotics as power active ingredient

An innovative special care for sensitive, irritated, hypersensitive, very stressed skin with the aim of soothing and balancing the skin as well as giving it more resistance. Clean Beauty – less is more, waiver of questionable ingredients and free of fragrances. The new SENSITIVE PRO Line consists of cleanser, tonic, serum, cream and eye cream as well as special treatment products for cabin use. All products are optimally coordinated and ideal for the sensitive skin. The entire series counteracts skin redness, strengthens the disturbed barrier function of the skin, increases the moisture and reduces discomfort and irritation. The series is based on the following three main ingredients: ECTOIN, TRUFFLE OF THE NORTH, and a PROBIOTIC active ingredient. In addition other beneficial and anti-irritant active ingredients are included such as panthenol, allantoin and a skin-identical carbohydrate complex to round up the active ingredient concept.

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NEW! HYDRO+: HYDRATION REIMAGINED

Intensive hydration with a 3-fold moisture boost

The MALU WILZ Hydro line represents modern skincare at the highest level and delivers a noticeable 3-fold moisture boost. The HYDRO+ skincare range provides the skin with targeted, intensive and long-lasting hydration – for a visibly fresher-looking complexion. Hyaluronic acid in different molecular sizes hydrates the skin instantly and sustainably, while moisture-binding active ingredients strengthen the skin’s natural barrier and protect against renewed moisture loss. Dryness lines appear reduced, while the skin looks plumper and smoother. The pleasantly lightweight yet nourishing textures absorb quickly and leave the skin feeling refreshed and comfortably hydrated.

 

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VITAMIN C / RETINOL ACTIVE+

In this skin care series we combine both active ingredients Vitamin A and C to ensure a particularly fast and effective skin regeneration process and counteract the visible signs of skin aging such as fine wrinkles, loss of elasticity, pigmentation spots and dryness. The ingredients enhance each other’s effectiveness for optimal results.

Benefits of Vitamin C and Retinol combined:

Improves collagen production - helps fight wrinkles and hyperpigmentation such as melasma and age sports fade faster

Brightening effect – combines skin-lightening properties of Vitamin C with the improvement of the skin’s cell renewal by Retinol

Antioxidant power – Vitamin C neutralizes free radicals and Retinol repairs and protects the skin from oxidative stress for a healthier-looking skin

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DECORATIVE RANGE – NEW DESIGN SINCE 2025

TIMELESS ELEGANCE MEETS INNOVATION

Modern design, improved ingredients and sustainable packaging. We focus on products that are not only efficient and easy to use, but also environmentally friendly and comfortable to wear. With innovative textures and intense color pigments, we offer long-lasting results that ensure a perfect look. Our color concept "Timeless Elegance" combines taupe and ecru tones with silver accents, giving the products an elegant appeal and emphasizing the exclusivity of our brand. We are proud of the brand we have built over the years and look forward to introducing you to the new make-up world of MALU WILZ!

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