COSMOPROF ASIA 2024German Exhibitors Erdal-Rex GmbH

Erdal-Rex GmbH

Booth number: 1E-M4E
www.frosch.eco/int

About us

Founded in 1867 as a wax goods factory in Mainz/Germany, the producing company of the brand Frosch developed continuously in the shoe and floor care as well as in the sanitary cleaning segments. With the launch of the ecological brand Frosch in 1986, it expanded its product offer into the categories of household cleaning, dishwashing, and fabric care. Over the past two decades the brand offer has been successively expanded into new categories, including cosmetics. The products are manufactured in Germany and Austria, both EMAS-validated production sites. The family-owned business, now in the hands of the fifth generation, is led by Reinhard Schneider. For him sustainability is not a passing fad, but an established and diligently maintained company tradition.

Address

Erdal-Rex GmbH
Rheinallee 96
55120 Mainz
Germany

E-mail: ifritz@werner-mertz.com
Phone:  +49 160 96919802
Internet: www.frosch.eco/int

Contact person:

Ivonne Fritz
Area Sales Manager
E-mail: ifritz@werner-mertz.com
Phone: +49 160 96919802

Martin Glaser
Consultant Strategic Development
E-mail: mglaser@werner-mertz.com
Phone: +49 151 25366493

Products & Services

Soaps, Syndets, Wash Lotions

Frosch formulations use plant-based ingredients and contain neither microplastic nor animal-based substances. The bottles are made from 100% recyclate and are 100% recyclable. The main range in cosmetics are the Frosch Senses Hand-Soaps, which are also available in sustainable refill pouches. For household cleaning and laundry care, the product assortment consists of dishwashing liquids and automatic dishwashing tablets, fabric detergents and conditioners as well as all-purpose cleaning products for floors and wipeable surfaces and sanitary cleaners.

Frosch Senses Senstive Soap Panthenol

The particularly mild formula cleans and protects sensitive skin. Its moisturizing ingredients reinforce the skin's natural acidic protection layer and ensure a pleasant and clean sensation. The very good skin compatibility of the skin-neutral pH 5.5 formula has been dermatologically confirmed.


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